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17 YEARS OF EXPERIENCE
Luxury Skincare Transformation
Elevating from Collection to Coveted Brand
In a pivotal role as a board advisor, I led the transformation of a simple skincare collection into a thriving e-commerce brand. Steering the board and Senior Leadership Team (SLT), I instilled a brand owner mindset, shifting the culture from manufacturer to brand owner. This encompassed leading both commercial and marketing departments, creating a brand identity that transcends promotional periods.
Key to success was my strategic approach at the board table, where I controlled budgets and strategically allocated resources, including recruitment across departments. The focus was not just on financial acumen but on aligning human and financial resources for optimal project success.
As a senior board advisor, I also provided coaching for the family-run business owner, blending legacy with dynamism. This project stands as a testament to the effectiveness of senior board advisory services in steering transformative change and establishing a skincare collection as a coveted brand with lasting value.
Collection to Coveted Brand
17 YEARS OF EXPERIENCE
Growing Partner Turnover of
Leading Luxury
Offered strategic senior-level leadership to elevate partner brand awareness and turnover within a dynamic context. Oversaw multi-million £ budgets, fostering collaborative relationships, and implemented a transformative strategy following the brand’s repositioning. Provided support to the Senior Leadership Team (SLT) in reviewing and fine-tuning marketing plans and tactics. The outcome was a notable increase in partner brand awareness and sustained year-over-year sales growth.
Jewellery Brand
17 YEARS OF EXPERIENCE
Launching Sustainable, Ethical Silk
Provided strategic guidance to the board of a luxury Start-up, conducting a comprehensive review of brand identity, messaging, and priorities. Orchestrated a significant overhaul of marketing touchpoints and recommended a website redesign, leveraging our network of design and digital experts for support. Emphasized the brand’s unique selling proposition of ‘education’ across platforms, particularly focusing on the ethical production of silk—an industry-first initiative brought to the global market.
Realigned the social media strategy to incorporate celebrity endorsers and engage a celebrity fanbase. Fostered connections with e-tailers and retailers to secure brand listings. Our support services included advising on brand activation plans and coordinating a professional photoshoot. The outcome was an expanded presence in retailers and increased online sales.
Fashion and Hair
Accessories Start-up
17 YEARS OF EXPERIENCE
Built Brand Awareness of
Provided strategic leadership in transforming an SME Technological Services company into an industry-leading brand with the objective of building awareness and sales. Initiated a comprehensive brand overhaul, establishing a distinct brand identity and prioritising key messages to clarify points of difference in the market.
Directed efforts towards a repositioning strategy and product redesign, leveraging a differentiated proposition to resonate within the tech services sector. Effectively communicated the refined vision to design agencies, leading to the successful overhaul of the brand’s identity. Serving as a strategic advisor, guided the Senior Leadership Team (SLT) in realigning marketing activation plans, resulting in targeted messaging tailored to specific segments of the market. The outcome was a notable increase in brand awareness and successful growth within the technological services industry.
Technological Services SME
17 YEARS OF EXPERIENCE
Strategic Leadership in Luxury Home Fragrance
In steering a transformative project, I played a pivotal role in crafting a strategic alliance with a prominent retailer for a leading luxury home fragrance brand. This endeavour required not only meticulous planning and execution but also a deep understanding of regional intricacies and national directives.
Gaining buy-in from diverse regional teams and national directors was a strategic move that underlined our commitment to creating a cohesive strategy. This involved not just alignment with the overarching goals of the brand but also influencing decisions at both the board and Senior Leadership Team (SLT) levels.
Oversight of a multi-million £ budget and P&L was a critical aspect of this initiative. Our strategic financial decisions were aimed at optimising resources and allocating funds judiciously, directly contributing to the incremental growth of our client.
This collaborative effort extended not only to the client but also to the in-store and digital teams, creating an environment conducive to sustained success.
Home Fragrance brand
17 YEARS OF EXPERIENCE
Strategic Leadership and Brand
Transformation for
As a seasoned Board Advisor and Business Coach, I provided senior-level leadership to guide and elevate partner brand awareness and turnover for an FMCG business. Operating within a multi-million £ budget, I strategically facilitated key relationships and collaborative campaigns, enhancing both brand parties, brand values, propositions, and the unique reasons to believe (RTB).
In this capacity, my role extended to the management and direction of a small team of brand executives. Through my guidance and strategic insights, the team successfully executed initiatives that led to winning more contracts and a substantial increase in turnover. Additionally, I played a pivotal role in overseeing the successful implementation of a capex installment, contributing to the overall success of the project.
FMCG Growth
17 YEARS OF EXPERIENCE
Strategic Evolution: Award-Winning Luxury Celebrity Tinted Glow with
Revitalised an award-winning Luxury Celebrity Tan with Skincare brand through strategic leadership. Conducted a comprehensive brand overhaul, shaping distinct identity and emphasising key messages.
Led repositioning efforts and product redesign, leveraging a differentiated proposition for resonance in the tech services sector. Effectively communicated the refined vision to design agencies, successfully overhauling the brand’s identity. As a strategic advisor, guided the Senior Leadership Team in realigning marketing activation plans, resulting in targeted messaging for specific market segments. Notable brand awareness increase and successful growth in the luxury beauty industry.
Skincare Rebrand
17 YEARS OF EXPERIENCE
Luxury Skincare Transformation
Elevating from
In a pivotal role as a board advisor, I led the transformation of a simple skincare collection into a thriving e-commerce brand. Steering the board and Senior Leadership Team (SLT), I instilled a brand owner mindset, shifting the culture from manufacturer to brand owner. This encompassed leading both commercial and marketing departments, creating a brand identity that transcends promotional periods.
Key to success was my strategic approach at the board table, where I controlled budgets and strategically allocated resources, including recruitment across departments. The focus was not just on financial acumen but on aligning human and financial resources for optimal project success.
As a senior board advisor, I also provided coaching for the family-run business owner, blending legacy with dynamism. This project stands as a testament to the effectiveness of senior board advisory services in steering transformative change and establishing a skincare collection as a coveted brand with lasting value.
Collection to Coveted Brand
17 YEARS OF EXPERIENCE
Growing Partner Turnover of
Leading Luxury
Offered strategic senior-level leadership to elevate partner brand awareness and turnover within a dynamic context. Oversaw multi-million £ budgets, fostering collaborative relationships, and implemented a transformative strategy following the brand’s repositioning. Provided support to the Senior Leadership Team (SLT) in reviewing and fine-tuning marketing plans and tactics. The outcome was a notable increase in partner brand awareness and sustained year-over-year sales growth.
Jewellery Brand
17 YEARS OF EXPERIENCE
Launching Sustainable, Ethical Silk
Provided strategic guidance to the board of a luxury Start-up, conducting a comprehensive review of brand identity, messaging, and priorities. Orchestrated a significant overhaul of marketing touchpoints and recommended a website redesign, leveraging our network of design and digital experts for support. Emphasized the brand’s unique selling proposition of ‘education’ across platforms, particularly focusing on the ethical production of silk—an industry-first initiative brought to the global market.
Realigned the social media strategy to incorporate celebrity endorsers and engage a celebrity fanbase. Fostered connections with e-tailers and retailers to secure brand listings. Our support services included advising on brand activation plans and coordinating a professional photoshoot. The outcome was an expanded presence in retailers and increased online sales.
Fashion and Hair
Accessories Start-up
17 YEARS OF EXPERIENCE
Built Brand Awareness of
Provided strategic leadership in transforming an SME Technological Services company into an industry-leading brand with the objective of building awareness and sales. Initiated a comprehensive brand overhaul, establishing a distinct brand identity and prioritising key messages to clarify points of difference in the market.
Directed efforts towards a repositioning strategy and product redesign, leveraging a differentiated proposition to resonate within the tech services sector. Effectively communicated the refined vision to design agencies, leading to the successful overhaul of the brand’s identity. Serving as a strategic advisor, guided the Senior Leadership Team (SLT) in realigning marketing activation plans, resulting in targeted messaging tailored to specific segments of the market. The outcome was a notable increase in brand awareness and successful growth within the technological services industry.
Technological Services SME
17 YEARS OF EXPERIENCE
Strategic Leadership in Luxury
in steering a transformative project, I played a pivotal role in crafting a strategic alliance with a prominent retailer for a leading luxury home fragrance brand. This endeavour required not only meticulous planning and execution but also a deep understanding of regional intricacies and national directives.
Gaining buy-in from diverse regional teams and national directors was a strategic move that underlined our commitment to creating a cohesive strategy. This involved not just alignment with the overarching goals of the brand but also influencing decisions at both the board and Senior Leadership Team (SLT) levels.
Oversight of a multi-million £ budget and P&L was a critical aspect of this initiative. Our strategic financial decisions were aimed at optimising resources and allocating funds judiciously, directly contributing to the incremental growth of our client.
This collaborative effort extended not only to the client but also to the in-store and digital teams, creating an environment conducive to sustained success.
Home Fragrance brand
17 YEARS OF EXPERIENCE
Strategic Leadership and Brand
Transformation for
As a seasoned Board Advisor and Business Coach, I provided senior-level leadership to guide and elevate partner brand awareness and turnover for an FMCG business. Operating within a multi-million £ budget, I strategically facilitated key relationships and collaborative campaigns, enhancing both brand parties, brand values, propositions, and the unique reasons to believe (RTB).
In this capacity, my role extended to the management and direction of a small team of brand executives. Through my guidance and strategic insights, the team successfully executed initiatives that led to winning more contracts and a substantial increase in turnover. Additionally, I played a pivotal role in overseeing the successful implementation of a capex installment, contributing to the overall success of the project.
FMCG Growth
17 YEARS OF EXPERIENCE
Strategic Evolution: Award-Winning Luxury Celebrity Tinted Glow with
Revitalised an award-winning Luxury Celebrity Tan with Skincare brand through strategic leadership. Conducted a comprehensive brand overhaul, shaping distinct identity and emphasising key messages.
Led repositioning efforts and product redesign, leveraging a differentiated proposition for resonance in the tech services sector. Effectively communicated the refined vision to design agencies, successfully overhauling the brand’s identity. As a strategic advisor, guided the Senior Leadership Team in realigning marketing activation plans, resulting in targeted messaging for specific market segments. Notable brand awareness increase and successful growth in the luxury beauty industry.
Skincare Rebrand
